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BRONY STUDY (Research Project) |
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Welcome to the Brony Study site. The Updated Results for Survey1 are posted! (see
the Study Results button above). Let use start by saying Thank
You to the almost 6000 individuls (over 5000 worldwide Bronies) who took part in the first phase of the study (Brony Survey1).
In this first phase we managed to accomplish several of our goals: 1) We dispelled some common myths about the Brony Community. 2) We more clearly identified
the characteristcs of the Brony Community, including potential "Types" of Bronies. 3)
We began to answer the question of "What motivates the Brony Community's interest in the My Little Pony show". These initial results were greeted with a rousing positive reaction by the Bronies who attended the
BroNYcon in NYC on Jan 2012! Researchers will tell you that conducting sound and valid
scientific investigations involves an ongoing process of answering questions and discovering new questions that require
followup research efforts. We are at the point of needing to conduct a followup
survey to continue with our process of understanding the Brony Community. This second effort (Brony Survey2) attempts to
accomplish the following: 1) Continue to clarify how Bronies and nonBronies differ and challenge
additional myths (like: "Bronies are mentally ill"!). 2) Continue to uncover the motivations
of the Brony Fan Community, in particular to a better understanding of the mysterious "Hidden Brony." 3) To look at how the Brony Fan Community maybe changing and evolving. Whether
you are a Brony or have no idea what a Brony is, we can use your help as we have a survey for you! If you are interested in further information about the purpose of the study please read the following study description.
If you wish to immediately take part in our online survey proceed to the bottom of this page for the study legalities and
then go directly to the "Take the Survey" label at the top of this section. Please be sure to visit the web site in the coming weeks as several changes are underway: 1) We will be posting the final analysis of the data form the 5200 Bronies who completed the first survey. 2) We will be launching the recruitment of "Research Associates". Bronies and NonBronies who wish
to join our research effort in a more formal manner! 3) We will be launching an "Academic
News" page, which will detail news stories and academic publications (two manuscripts are currently in preparation) relating
to the Brony population. We would like to extend a special thank you to Lauren Rae Orsini of DailyDot
for the recent article which has heightened peoples interest in the Brony Community.
Click HERE to see the DailyDot.com article.
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Reason for the Study: Recently we have become aware that there is a new phenomenon emerging, primarly among adolescent and young adult males. This is an interest in the latest version of My Little Pony (MLP), a cartoon which was first introduced in 1982 with a target audience and marketing strategy directed at pre-pubescent females. The latest version of MLP, introduced in 2009 with improved graphics and story line, seems to have captured the imagination and interest of a very different audience. The cartoon and its story line, "The Magic of Friendship", have attracted a following amoung males in the population. They have labelled themselves as "Bronies", a term meaning boys who like ponies or bro ponies. There are blogs, artwork, videos and websites devoted to Bronies. A recent commerical includes a young man who takes off his shirt to reveal MLP-like tattoo on his back. While some males are open about their interest in MLP, others are more low-key or even clandestine in their interest. The purpose of this study is two fold: The intial phase of the study investigated, by the use of online surveys, the response of the general population (non-Bronies) to this fan phenomenon, including initial responses too and perception of why this phenomenon is occuring, as well as several personality characterisitic that might mediate these reactions. Secondly, it investigated by the use of a separate online survey the characteristics of the MLP cartoons that attract these males (Bronies) to follow the program, the level of their fan behaviors towards the MLP show and personality characteristic of those who identify themselves as being a Brony. We hope that this description and appeal has brought your level of interest to the point that you will take the next step and help us by completing the appropriate online survey (based upon your identification as a Brony or non-Brony). If you have further questions please feel free to contact us by using the form at the bottom of the page. Any contacts will be strictly confidential (we are ethical Psychologists). Or proceed immediately to the "Take the Survey" section if you wish to help us better understand the "Brony Phenomenon". Please be sure to return to our Bronystudy.com site in the future as we will post updates of the study results as they become available. |
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Legalities Please read the following consent statement: |
If you AGREE with the above statements please proceed to the "Take the Survey" section at the top of this page. If you DO NOT AGREE with the above statement then please return to this website in the future to learn about the study results. |
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Bronystudy.com |