1) A review of the results from our sample of 5300 Bronies indicates that on every ‘Sense of Community’
Dimension there was a highly significant difference between the Bronies with respect to their connections
with their neighborhood of residence and their connections with the Brony fandom. All of the dimensions
were in the direction indicating that the Bronies felt a stronger sense of community within the fandom. The one exception
was the dimension of Emotional Connections and Ties, where the Bronies felt more connected to their geographic community
(family and friends).
displayed a reversal of Emotional Ties scores, indicating stronger ties with their neighborhood (family and friends), and
greater mean differences between neighborhood and fandom for the other scores, especially Conscious ID and Shared Values.
This can be interpreted to mean that Bronies (as a group) experience closer connections to their family and friends than they
do with other Bronies, however, they identify more with and share similar values with the Brony fandom that they do their
with family and friends. Note: these results may represent another positive aspect of the fandom, as it indicate that as a
whole Bronies are NOT dependent upon the fandom for emotional support (friendships with other fans may represent ‘frosting
on the cake’ with respect to social support).
3) As reported
in our earlier results we have found that not all fans are alike. We continue to refine
our Brony Typology (that includes five types of Bronies – see earlier results for a description of
Brony Types). In order to test the hypothesis that different types of Bronies might view the fandom differently we compared
the five types of Bronies on the Sense of Community scores. We found significant differences indicating that:
a) Those Bronies who self identify as Social and Secret Types(approximately 60%
of Bronies) are similar in that they report: stronger feelings of Belonging to the fandom; stronger Identification
with the fandom; stronger Shared Values with the fandom and report being more strongly Influenced by the
fandom. However, only the Social Bronies reported feeling stronger Emotional Ties with their neighborhood,
whereas the other types reported stronger emotional ties to the fandom.
These differences can be seen as evidence that the SOCIAL (and to
a lesser degree the SECRET) Bronies are members of the fandom because it fits who they are (identity and values) whereas
the others (especially the HIDDEN Bronies) maybe members of the fandom because it give them a safe place (perhaps their
only) where they can feel emotionally connected to other people.
Two groups that stand out as displaying opposite patterns are the
Social (30%) and the Hidden Bronies (5%). We suspect that these two groups
fall at the polar opposites ends of an Identity (fits who I am) to Safety (it feels/provides acceptance)
In general, these results lend support to the validity of the Brony